7 Principles of Design that Enhance Any Illustration

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7 Principles of Design that Enhance Any Illustration

Understanding the Design principles.

1. Unity

Unity creates relationship between elements. One can also refer to it as proximity. Unity does not mean that elements have to be piled, it means they should be visually connected in some-way, this could be  by colour, font, type, size etc.

2. Balance

Balance provides a sense of completion and eliminates disorder, it usually makes the difference between a professional composition and unattractive blob. Balance is all about calculated distribution and rationally placing different elements across the canvas. Balance provides stability and structure to a design. 

3. Alignment

It create order and organisation. Grids can help to keep your content in order, neat, legible and looking good. Aligning elements also increases legibility and sparks interest in the viewer's eye.

4. Contrast

Contrast is an important principle because it can be used to highlight certain elements within a composition. Popular forms of contrast are dark vs. light, thick vs. thin, large vs. small, etc. Contrast makes it easy for the viewer to process the information from your design. 

5. Repetition

This is a master-tip used by professionals to instantly elevate their designs.While repetition ties together elements its also useful organising your designs and maintaining consistency. Repetition can create rhythm, a sense of movement. Repetition is the key element to branding.

6. Symmetry

There is a fine line between symmetry and balance. Symmetry is divided into two: Symmetrical composition and Asymmetrical composition. Symmetrical composition is is mostly used in logo design and framing. Asymmetrical composition cannot be divided into two mirror images, thus it is used in free flowing designs.

7. Scale

Scale can be used freely depending on what you as a designer want. This a very magical tool you can use. Scale can be used to create perspective, by placing small objects in the foreground and bigger objects in the foreground. 

However scale can also be used to emphasise on an element within a design. This is done by manipulating the real life scale of an object in comparison to another. 

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